PGRs

Profile, research details & links

Ying Tao

 

Which Social Media Marketing Approaches to LGBTQ Cultural Entrepreneurs Use to Bring about Social Change?

The objective of this study is to explore the differences between LGBTQ cultural entrepreneurs and non-LGBTQ cultural entrepreneurs in the context of the content conveyed on social media platforms, as well as the social changes they bring to politics, economy, culture and other aspects by using language art and marketing techniques.

 

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