Profile, research details & links

Wenhao Fang


To design a sustainability framework for packaging design practitioners that can guide the design of sustainable package

Building on a master’s thesis examining how to influence consumers’ disposal of pharmaceutical packaging, the theme is expanded to use design to influence the life cycle of sustainable packaging.

In my research, I focused on packaging design. It is about helping designers to design more reliable sustainable packages, to think about and improve sustainable packages over the overall life cycle of society through design thinking and design innovation. The research involves policy, technological innovation in companies and consumer behaviour, with design as a tool to influence the lifecycle of packaging.




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