This research explores the cultural processes at play during a period of yoga’s popularisation in Britain, namely its cultural translation as explored through examples of its popular media and archive representations and the lived experience.
Mainstream media and institutional archives of yoga lineages are used to explore the discourses at play and the ideologies presented, and are triangulated alongside personal collections and ethnographic interviews with practitioners from the period. This enables the research to interrogate what the mediations reveal and hide, about yoga’s cultural translation and practice in the UK, in turn addressing issues of cultural appropriation and its commodification.
Links
