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Marwa Isa


Examining the visual rhetoric of advertising design from the visual perception of bilingual viewers

With the abundance of design theories, there is no concise guide to design theory. Therefore, I will be investigating the effectiveness and use of design theories in design layouts, specifically examining advertising layouts. Visual rhetoric is the foundational conceptual framework of this research. Including utilizing existing design theories collectively to explore advertising layouts and design elements in order to explore and define the current visual perception of the audience. Monolingual and bilingual participants will be investigated, considering ‘left to right’ in comparison to ‘right to left’ script based layouts.




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